AirTV Privacy Notice

Effective Date: July 01, 2023

This Privacy Notice (“Notice”) explains how AirTV L.L.C. (“AirTV”) collects, uses, and discloses information about users and usage of the AirTV devices (the “Product”). In the Notice, the terms “AirTV”, “we”, “us”, or “our” refer to AirTV L.L.C., which sells the Product, as well as its affiliates. The term “you” refers to you as a user of the AirTV devices.

This Notice does not apply to DISH Network, L.L.C. or its subsidiaries, EchoStar Corporation or its subsidiaries, Sling TV L.L.C, or any other product or service provided by DISH or Sling that is covered by a separate privacy notice

California Notice at Collection

We collect the categories of personal information (as defined in the California Consumer Privacy Act (CCPA)) listed in the table below.

Category of Personal Information Collected
Sold or Shared
Identifiers, including names, postal addresses, email addresses, online identifiers, IP addresses, account names, and other similar identifiers.
Personal information categories listed in the California Customer Records statute , including bank account numbers, credit/debit card numbers, and other financial information.
Protected classification characteristics under California law, including sex/gender, marital status, and age (over 40).
Commercial information, including information regarding products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information, including information regarding interactions with an internet website, application, or advertisement.
Imprecise geolocation data, such as general location of devices or IP address.
Audio, electronic, visual, or similar information, including phone call recordings, chat recordings, and chatbot recordings.
Professional or employment-related information, including employment status and history.
Education information, including education history.
Inferences, meaning inferences drawn from any of the information in the above-listed categories of information to create profiles about consumers.
Sensitive personal information, including account log-in information in combination with passwords and information revealing consumers' racial or ethnic origin.

As further described in this Notice, we generally collect and use the above-listed categories of personal information to provide and manage the Services and achieve legitimate business or commercial purposes.

As noted in the table above, we “sell” or “share” (as these terms are defined in the CCPA) certain categories of personal information, and you may exercise your right to opt out of such disclosures by clicking the “Your Privacy Choices” link in the footer of our website and following the instructions.

We retain each category of personal information that we collect for as long as necessary to fulfill the purposes described in this Notice, including to satisfy legal or reporting requirements.

More information, including a description of your legal rights, can be found below in the “State Privacy Rights” section.

Personal Information We Collect

Account information:

We collect information that you provide AirTV through the sites and through the device, as applicable, including: your name, shipping address, billing address, e-mail address, telephone number, bank account and/or credit card number, logins and passwords to websites and apps, and other account information.

Usage information:

When you use the Product, our systems automatically collect certain information regarding your use of the Product. This information may include the IP address associated with your AirTV device, the model type, device identifiers, where you purchased the device, whether any special offer code was associated with the purchase and the time and duration you use the Product. We will also collect, in an anonymized fashion, data regarding your use of the applications on the Product, including network and zip code data. We may also collect examples of your voice commands to improve the voice features of the Product.


When you or someone in your household watches a video program, we may collect a record of your viewing activity.

Corporate affiliates and third-party information:

We also may receive information about you and your household from our corporate affiliates and third parties such as programmers, business partners, consumer reporting agencies, and other data companies. This information may allow us to send you promotions that interest you or serve advertisements to you that match your interests and concerns.

Cookies and other technologies:

We and/or other companies we work with may use cookies, web beacons, tags, and similar technologies on websites, platforms, and in electronic communications to track users online and to collect certain information, including statistics about website and platform usage, broad demographic information, IP addresses, browser type, device type, Internet Service Provider, referring/exit pages, platform type, date/time stamp, number of clicks, and other similar information. You can access our services even when you've disabled certain cookies, but you may not be automatically recognized upon revisiting.

Please visit the “What Choices Do You Have?” section for further information, including about Do Not Track and how to disable cookies.

Google Analytics:

We use Google Analytics and Signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographics) to provide aggregated and anonymized information about you, provided you have allowed personalized ads in your Google Account. You can learn more about Google's data practices and your privacy choices by visiting Google provides an opt out of Google Analytics by downloading and installing the browser add-on located here

Children's information:

Protecting children's privacy is important to us. We do not direct the Services to, nor do we knowingly collect any personal information from, children under the age of eighteen. If we learn that a child under the age of eighteen has provided personal information through the Services, we will use reasonable efforts to remove such information from our files.

How long we keep your information:

We maintain personal information about you in our regular business records if you're shopping for our Services and while you are a subscriber to any of our Services. We also maintain personal information about you for a period of time after you are no longer a subscriber to satisfy legal or tax requirements, for fraud prevention, or for business purposes.

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How We Use Personal Information

The information we collect about you is used by AirTV for a variety of purposes, including, but not limited to:

  • inform you of products, programming or services that may be of interest to you;
  • make programming recommendations;
  • understand the use of, and identifying improvements to, our products and services;
  • provide maintenance and support for the Product, including software updates;
  • determine whether applicable policies and terms of service are being violated;
  • configure the Product;
  • perform statistical or qualitative research and analysis;
  • conduct surveys and marketing activity;
  • fulfill your orders and requests;
  • comply with law; and
  • as otherwise necessary to ensure the Product's operation.

Personal information and usage information may be aggregated and/or deidentified for other business and marketing uses by us. This aggregated and/or de-identified data may be used to improve our products and services, to measure and analyze use of our products and services, to provide more relevant marketing and advertising, to measure advertising effectiveness, to conduct market research, to report ratings and viewer measurement, and for other analytical and reporting purposes.

We may combine the various information we collect and receive from and about you, including account information, personal information, usage information, as well as information collected offline, across other computers or devices that you may use, and from third-party sources.

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Personal Information We Share

We may share information about you with others as follows:

DISH Affiliates:

We disclose your personal information to DISH affiliates, such as AirTV, Sling, Boost Infinite, and Boost Mobile.

Our Service providers:

We disclose personal information to third parties that provide business, marketing, payment processing, or technical support services to us and/or administer activities on our behalf. Our service providers may also include professional advisors (e.g., lawyers, accountants, auditors, etc.).

Our analytics providers:

We disclose your personal information to parties that assist us in performing analytics and help us measure the effectiveness of the Services and our marketing and advertising efforts.

Mailing list partners:

We may share your name and address with others, such as charities, marketing organizations, or other businesses for satellite or non-satellite “mailing list” purposes. Any such disclosure for “mailing list” purposes would be limited to subscriber names and addresses, and the disclosure does not reveal, directly or indirectly, (i) the extent of any subscriber's viewing or use of a satellite service or other service provided by us; or (ii) the nature of any transaction made by the subscriber over any facilities used by us.

Corporate entities for business transfers:

We may transfer your personal information if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Services in a manner that is consistent with this Notice.

Law enforcement or other third parties for legal, compliance, and safety purposes:

We may be required by law to comply with a valid legal process, such as a subpoena, court order, or search warrant, or where there is a lawful request, to disclose information about you. We may also share information about you to protect our customers, employees, or property; in emergency situations; and to enforce our rights under our terms of service and policies, in court or elsewhere.

Aggregated and de-identified information:

We may share information collected or received from or about you in de-identified and/or aggregate formats. We may share this with companies that collect and compile consumer data, including those that create reports about what programs people watch.

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Third-Party Services and Websites

When you access a third-party service, application, or website, even when doing so through our Services, you should review the privacy statements of the third party to understand what information they may collect and keep. We are not responsible for the practices of such third parties. We may also collect usage information related to those third-party products, services, applications, or websites if they are accessed through our Services.

You may also choose, when available, to connect your account with third party accounts, including with third-party social networks. If you share information about your usage of or activities on our Services with such third-party accounts, then the collection, use, and disclosure of such information will be subject to that third party's privacy policies, which may differ from our own. We are not responsible for the practices of such third parties.

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Network and Information Security

We take information security seriously. We use commercially reasonable efforts to prevent unauthorized third-party access to information about you. However, we cannot guarantee that these practices will prevent every unauthorized attempt to access, use, or information about you.

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Information Choices and Changes

Cookies and Do Not Track:

Certain parts of our Services require cookies. You may adjust your device or Internet browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be automatically recognized upon revisiting and may not be able to use certain features of the Services or take full advantage of all of our offerings. Please refer to your device's settings or your Internet browser's “Help” section for more information on how to delete and/or disable your device or browser from receiving cookies or controlling your tracking preferences.

We might not recognize “Do Not Track” requests or headers from some or all Internet browsers.

Interest-based online advertising choices:

To understand your other choices for receiving more relevant online advertising, please review the information below:

  • To learn more about interest-based advertising, and to opt out of collection and use of information about your online activities for interest-based advertising by the Digital Advertising Alliance (DAA) participating companies, please visit To opt out of targeted advertising through mobile applications, please visit
  • To opt out of collection and use of information about your online activities for interest-based advertising by Network Advertising Initiative (NAI) member companies, please visit
  • To opt out of certain interest-based advertising provided by the Trade Desk you can visit
  • To opt out of personalized advertising delivered by LiveRamp visit
  • Nielsen's proprietary measurement software, which will allow you to contribute to market research, like Nielsen's TV Ratings. To learn more about Nielsen's digital measurement products and your choices in regard to them, please visit Nielsen's Privacy Statement at for more information.

Even if you opt out, you will still receive advertising from us and third parties. You may also still receive TV advertising from us or third parties that is customized based on information we've collected or received from or about you or on information about your online activities from third parties that are not DAA or NAI participating companies.

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State Privacy Rights

California, Colorado, Connecticut, and Virginia

California, Colorado, Connecticut and Virginia give residents the right to know what categories of personal information are collected about them and how it will be used, disclosed, and sold or shared. The purpose of this section of the Notice is to provide residents of these states with a description of our practices regarding the collection, use, disclosure of personal information and how they can exercise their rights in relation to their personal information.

Categories of personal information collected:

We have collected the following categories of personal information about consumers in the preceding 12 months.

Types of Personal Information We Collect
Primary Purpose for Collection
Identifiers such as name, postal address, device identifiers, internet protocol (IP) address, email address, and account name.
Account creation, personalization and facilitating usage of the Service, internal marketing, to prevent fraud and detect security incidents, to communicate important information; internal operations and compliance.
Personal information categories listed in the California Customer Records statute
Name, postal address, telephone number, bank account number, and credit/debit card information, and other financial information
Account creation, personalization and facilitating usage of the Service, internal marketing, to prevent fraud and detect security incidents, to communicate important information; internal operations and compliance.
Characteristics of protected classifications under California or federal law
Gender, marital status, age
Account creation, personalization, and internal marketing
Commercial information
Information regarding products or services purchased, obtained, or considered, credit score, or demographic information
Account creation, personalization, internal marketing, internal operations and compliance.
Audio, electronic, visual, thermal, olfactory, or similar information
Customer service call recordings and website chat interactions, or other communications with AirTV, including personal identifiers, call, chat, and chatbot content and other website interactions.
Facilitating usage of the Services, training, to prevent fraud and criminal activity, operational analytics, and to comply with applicable laws
Internet or other electronic network activity information
Information regarding a consumer's interaction with an internet website, application, or advertisement, browser information, web analytics, including IP address, time of visit, page(s) visited, cookies, pixel tags, and other similar technologies; information about your use of our network
Facilitating usage of the Services, personalization, internal marketing and operations, and to prevent fraud and detect security incidents
Geolocation data
General and precise location of customer devices
Provision, development, and optimization of our Services; marketing and interest-based advertising; and to comply with applicable laws
Education information
Education history
Account creation and facilitating usage of service
Professional or employment-related information
Employment status and history
Account creation and facilitating usage of service
Inferences drawn from any of the above information to create a profile about a consumer
Consumer preferences, characteristics, trends, and behavior
Develop and optimization of Services, personalization, and internal marketing
Sensitive personal information
A consumer's account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account
Account creation/management
Demographic information such as racial or ethnic origin and religion
Personalization and marketing

Categories of personal information sold or shared:

We sell or share the following categories of personal information: identifiers, imprecise geolocation such as IP address, inferences, commercial information and internet or other electronic network activity information. We “sell” or “share” (as these terms are defined in applicable law) the following categories of personal information: identifiers, commercial information and internet or other electronic network activity information. We sell or share these categories of personal information to data analytics providers, advertising partners and/or networks, social media networks, and data brokers. We do not knowingly sell or share personal information about persons under the age of eighteen

Categories of sources of personal information:

We collect the personal information identified in the chart above from the following categories of sources:

  • From you and your transactions with us, such as when you request a product or service, or give us your contact information
  • From our affiliates
  • From others, including consumer reporting agencies and third parties that provide us with demographic and other information
  • From publicly available sources

Personal information we disclose for a business purpose:

There are a number of circumstances where we disclose personal information to companies who work on our behalf to help us provide the Services. We disclose the categories of personal information described above to our affiliates and our service providers as necessary to provide the Services; measure the performance of our network and your devices; and for eligibility, verification, fulfillment, and administrative purposes.

Your Data Rights:

Residents of California, Colorado, Connecticut, Virginia have the right to request certain actions with respect to their personal information. Residents of these states may:

  • Request that we disclose what categories and specific pieces of personal information we collected about you in the preceding 12 months as well as details regarding: the business purposes for our collection and disclosure of your personal information; the categories of sources from which we collected the information; the categories of personal information we sold, shared, or disclosed for a business purpose; and the categories of recipients of such information
  • Request deletion of any personal information that we have collected from you, subject to certain legal exceptions
  • Correct inaccuracies in the personal information we maintain about you
  • Opt out of the sale or sharing of your personal information, or of targeted advertising
  • Appeal the denial of any of your requests

If you choose to exercise these rights, you will not receive discriminatory treatment by us for your exercise of your rights.

How to submit an access, deletion, or correction request:

If you would like to submit a privacy rights request for access, deletion, or correction please contact us at 888-363-1777 or visit our Privacy Portal at

How to opt out of the sale or share of personal information, or of targeted advertising:

To opt out of the sale or sharing of your personal information or targeted advertising, please please contact us at 888-363-1777 or visit our Privacy Portal at

Alternatively, where available, you can use certain preference signals to exercise your opt-out rights automatically with all businesses that you interact with online, including AirTV. If you enable a browser-based opt-out preference signal that complies with applicable law, such as the Global Privacy Control (GPC), upon receipt or detection, we will treat the signal as a valid opt-out request relating to personal information linked to that browser and any consumer profile we have associated with that browser. Please note that if you use different browsers or browser profiles, you will have to enable the signal on each one that you use.

Verification of your identity:

To process your request for access, deletion, or correction we must be able to verify your identity to a reasonable degree of certainty. To do so, you must provide the required identifying information when completing the online request form or making a request through one of our customer service agents. We will ask you to provide your contact information and an additional identifier based on your relationship with us. Before we process your request, we will match these data points with data points we currently maintain to verify your identity and your relationship with us.

Responding to your deletion requests:

Please note that we may not be required to delete information under certain circumstances such as when retention of the information is necessary to complete a transaction or for a legal compliance purpose, to detect security incidents, or for certain other internal purposes.

Authorized agent requests:

You can designate an authorized agent to make a request to access, delete, correct, or opt out on your behalf. When you use an authorized agent to submit a request for access, deletion, or correction, you must provide the authorized agent with written permission to do so, and, in certain circumstances, we may ask you to verify your own identity directly with us. We may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

Limit the Use of My Sensitive Personal Information:

California residents have the right to limit the use of their sensitive personal information. AirTV does not use or disclose sensitive personal information without your consent for purposes other than those specified in the CCPA.

Nevada SB 220:

Nevada law permits Nevada residents to make certain requests about how their personal information is shared with third parties or affiliated companies. To make such a request, please visit our Privacy Portal at

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Questions or Concerns

If you have any questions or concerns regarding this Notice, or our privacy practices, please contact us at the following address:

DISH Network L.L.C.
P.O. Box 6655
Englewood, CO 80155-6655

Changes to This Notice

We may modify this Notice at any time. We will notify you of any material changes through written, electronic, or other means as permitted by law.

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Version: July 2023